Know the Unknown - Babylon LA x PSYCHWORLD
We are no strangers to larger-than-life brands in this age where a variety of factors can each single-handedly elevate something to the stratosphere from complete obscurity. For some streetwear imprints, the creators' backgrounds are shrouded in mystery and ambiguity despite widespread popularity and demand, and more often than not, it adds intrigue to a product that's already highly coveted.
BABYLON LA and Psychworld, while vastly different in terms of aesthetics, can find common ground when it comes to that, and the attitude to find success on their own terms.
BABYLON LA has worked with everyone from Off-White to Budwiser over the years, and their brick-and-mortar location is an iconic gathering ground for skateboarders in Los Angeles, yet few would recognize founders Lee Spielman and Garrett Stevenson, both members of hardcore band Trash Talk, previously signed to Tyer, the Creator's Odd Future Records.
For Psychworld, the extent of public knowledge regarding the brand's enigmatic identity begins and ends with the spew of renowned ambassadors repping the gear. From Drake to Skepta, the celebrity endorsement is there, and it's working.
The collaboration capsule for the two may be unexpected, but that's precisely the breath of fresh air we are looking for. Shop the full collection now at JUICE Causeway Bay, K11 MUSEA and online.