CLOT Presents "CLOT Country Club" Pop-Up Store in London: Exploring a New Expression of Club Culture

CLOT Presents "CLOT Country Club" Pop-Up Store in London: Exploring a New Expression of Club Culture

CLOT is pleased to announce the opening of its inaugural pop-up store in London, UK, coinciding with the 2025 Wimbledon Tennis Championships. Themed "CLOT Country Club," this pop-up draws inspiration from classic country club culture, seamlessly blending sports and lifestyle aesthetics to redefine the essence of a "club." The "CLOT Country Club" pop-up will be open to the public from July 4 to 13, welcoming all individuals who celebrate creativity and originality, redefining tradition in a vibrant and bold atmosphere.

Located in the vibrant Soho district, the pop-up's design thoughtfully deconstructs traditional club imagery. The entrance at 13 Bridle Lane invites guests into a nostalgic atmosphere, featuring two levels. The first floor is transformed into a social lounge showcasing the CLOT Stan Smith Espadrille Collection by Edison Chen. With classic elements such as tennis and rackets, complemented by wooden finishes, a white-green color palette, and vintage furnishings, the space fosters a stylish environment for engagement. Notably, CAFÉ AO, curated by Edison Chen, will debut in London, offering coffee and exclusive drinks designed to inspire fresh connections within coffee culture.

Guests can explore the basement, an entirely reimagined lawn-inspired space featuring interactive installations and thematic displays. This exclusive immersive environment, available only to members, will debut the latest collaboration between CLOT and adidas Originals—the CLOT Stan Smith Espadrille Collection by Edison Chen.

This co-branded collection features CLOT Stan Smith Espadrille shoes, reimagining the iconic tennis silhouette. The classic white version has a deconstructed upper with a traditional espadrille sole, enhanced by intricate embroidery for added texture. The black iteration uses a synthetic jute-inspired construction, addressing dyeing challenges while maintaining the authentic espadrille look. It also features a distinctive chenille heel mustache detail for added richness. Both colorways showcase CLOT and Stan Smith branding on the heel tabs, celebrating the collaboration's prestigious lineage and reflecting Edison Chen's philosophy of cultural fusion through thoughtful material choices.

The apparel line features a cotton crocheted vest, striped polos with matching tassel shorts, and a tailored camp-style short-sleeve shirt with lace embroidery over classic adidas three-stripes. In a palette of forest green, cream, chocolate brown, and touches of maroon and gold, these pieces blend varsity nostalgia with a fresh athletic-inspired look.

A special viewing area for the 2025 Wimbledon Tennis Championships will also be established, live-streaming daily matches and enhancing the "CLOT Country Club" experience by merging sports, style, and community culture.

To commemorate this significant event, CLOT will launch a limited-edition London capsule collection inspired by the rich culture of the city. This collection incorporates classic patterns, unique textures, and modern design elements, offering a fresh interpretation of the English style. Additionally, exclusive co-branded collections—including CLOT x Aries, CLOT x GIMME 5, and a new CLOT x BAPE® capsule—will be unveiled at the "CLOT Country Club" pop-up. For further sales information, please follow CLOT and JUICE on social media.

CLOT Country Club" London Pop-Up Exclusive Membership Card

To enhance the experience at the "CLOT Country Club," CLOT will offer an exclusive membership card, inviting like-minded individuals to join this dynamic community. Customers spending over £250 at the "CLOT Country Club" pop-up will have the opportunity to receive an exclusive physical membership card on-site, along with a welcome gift pack that includes a custom water bottle, a tennis ball, a commemorative pin, and a personalized membership card (limited quantities, first-come, first-served). This membership card will be produced on-site, allowing customers to choose a photo for customization, available exclusively at this London pop-up, symbolizing membership and cultural belonging.

"CLOT Country Club" Digital Membership Card

For those unable to attend in person, guests can register by scanning the QR code to create a personalized digital "CLOT Country Club" membership card, which provides access to this exclusive opportunity and allows participation in the community.

Events at the "CLOT Country Club" London Pop-Up

The "CLOT Country Club" pop-up serves not only as a launch venue for new co-branded collections but also as an immersive cultural space that integrates trends, aesthetics, and interactive experiences. During the event, CLOT will introduce various exclusive initiatives, ensuring attendees enjoy a unique member-style experience:

  • CLOT Founder and Creative Director Edison Chen will be present at the "CLOT Country Club" pop-up on July 5 for a fan meet-and-greet. Customers who shop at the pop-up starting July 4 will have the opportunity to qualify for this exclusive event.

  • On July 13, a one-day interactive game will be held, with winners having the chance to win exclusive co-branded footwear for friends, available in limited quantities on a first-come, first-served basis.

The CLOT London pop-up will officially open on July 4. We invite you to the "CLOT Country Club" to experience the dynamic energy that redefines traditional design through the lens of heritage, sport, and lifestyle. For more information about product sales at the pop-up, please follow CLOT on social media.

「CLOT Country Club」London Pop-up Store:

Pop-up Period: 
July 4 - July 13, 2025

Address: 
13 Bridle Lane, London, W1F 9NN

Opening Hours: 
Monday - Saturday: 11:00 AM - 19:00 PM
Sunday: 12:00 PM - 18:00 PM