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13.September.2023
LỰU ĐẠN - The Latest Forward Thinking Brand to Hit JUICE Shelves With a Unique Perspective on Asian Identity
In Vietnamese, the words LỰU and ĐẠN translate to pomegranate and bullet. However, together the words breathe a new colloquial meaning, “Dangerous Man.” This phrase has become the backbone for the brand’s strong vision of defying traditional style tropes and expectations. LỰU ĐẠN is the brainchild of Vietnamese designer Hung La. Whilst respecting Asian heritage, the brand looks to create...
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