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12.August.2021
P.A.M. & Cali Thornhill DeWitt Collaborate On 'A Positive Message' Brand And Online Platform!
During the uncertain time of 2020 - amidst all the chaos and distain, Perks & Mini or PAM for short, released the positive messaging online platform aptly named A Positive Message. In it, friends of the brand contributed to bringing new individual perspectives and hopeful messaging of self-growth, love, feeling, connecting, and thinking. Friends of the brand range from a...
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03.September.2020
“UNDER_GROUND”: Perks & Mini Release FALL WINTER 2020 Collection
Long-time CLOT-collaborator and Melbourne-based fashion brand Perks & Mini have finally released their new Fall Winter 2020 ‘UNDER_GROUND’ collection. The basis of the collection is inspired by the underground and the creative ecosystems that exist within. As reference, P.A.M. uses cave dwellers and the mineral formations that form in these caves to represent the theme as shown in some of...
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14.March.2020
In Pursuit Of Reality: Perks and Mini's Spring Summer 2020
"Dedicated to challenging societal norms with playful acts of creative disobedience and disruption, P.A.M. (Perks and Mini) encourages X-perience, not stagnation." Based in Melbourne, Shauna Toohey and Misha Hollenbach is a husband-and-wife duo that co-founded Perks And Mini — a creative label known for their bold prints and distinctive designs. The husband and wife team hailing from Melbourne shared a love for...
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19.August.2019
P.A.M Introduces Latest Concept "Beyond The Clouds" for FW19
Australian label P.A.M (Perks and Mini) drops their Fall/Winter 2019 collection aptly named "Beyond The Clouds". Their latest collection is based on a concept of mindfulness: "a reminder that amidst all the chaos and frenetic energy, there is also a calm energy around all of us” which is evident in their dreamy yet lucid graphics and repetition of the words...
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