CLOT announces a Lunar New Year collection and campaign with Tommy Hilfiger to mark the start of the Year of the Dragon. Released as part of a celebration of CLOT’s 20th anniversary and first previewed at Shanghai Fashion week, Tommy X CLOT is an energized expression of TOMMY HILFIGER’s Classic American Cool DNA remixed with Chinese youth culture, creating a collection of bold new classics expressing the dragon’s strength, luck and success.

In a meeting of East and West, the archives of iconic American brand TOMMY HILFIGER were opened to CLOT, the pioneering Chinese fashion label founded as the brainchild of Edison Chen. With the connectivity of chosen family at the center of both brands’ DNA, the collaboration is inspired by the positivity and collective success found in the Lunar New Year. 

“This is a collection for those celebrating the Year of the Dragon all around the globe,” said Tommy Hilfiger. “A colorful and lively tribute to the creative spirit that’s sparked when different cultures come together and push each other forward.”

The collection takes iconic pieces from the TOMMY HILFIGER archives and remixes them with the edge of Asian youth culture. Classic American Cool brand signatures are disrupted through CLOT’s East-meets-West sensibility. Highlights include a reversible bomber featuring red, white and blue on one side and a Tommy X CLOT monogram on the other. An elevated take on a tracksuit comes in joyous red, while a rugby shirt is updated with both classic and nylon stripes. A crewneck is emblazoned with a dragon print symbolizing fearlessness and strength, while the rugby sweater and cardigan are lined with the CLOT stripe. Prep staples including a blazer, chino and archive shirt feature the collaboration logo. 

“When I was a kid growing up in Hong Kong, I used to read American hip-hop magazines that showed my favorite artists in Tommy’s loud prep,” said Edison Chen. “I wanted to be part of that. I am so thrilled to lend our culture to this collection, putting its spirit and meaning into the design. The most interesting part was communicating the feeling of the dragon, its power and success, in a way that is true.”

The campaign reflects a feeling of community, belonging and optimism felt during Lunar New Year around the globe. Focusing on a group of friends who have made a new home abroad, it follows the chosen family as they create new traditions in New York, their adopted city. Connected through a state of mind, the cast embodies the feeling that family can be anyone you keep close to you. 

The collection launches in China with an exclusive at T-Mall on January 7, 2024, and globally on January 11th. The collection will be available at select JUICE retail locations and online on juicestore.com.

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JUICE SHANGHAI
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JUICE CHENGDU
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