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Go to the shopLỰU ĐẠN
Founded in 2021 by designer Hung La, Lựu Đạn is a luxury fashion label that explores the complexities of Asian identity. The name Lựu Đạn is derived from the Vietnamese words for "pomegranate" and "bullet," together signifying a "dangerous man." The brand honors its heritage while celebrating new narratives, defying stereotypes linked to Asian culture. With its bold color schemes, evocative prints, and daring silhouettes, Lựu Đạn modernizes traditional elements, creating a link to its cultural roots. The brand pushes the envelope in fashion, defined not by norms but by the unique individuals it dresses.
